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Faraday Future

// services
Art Direction
Automative Interaction
Motion
Introducing ‘Faraday X Launch Event Motion’ — a motion design case study that explores cutting edge technology and redefines logo and car interactions. This project presents a distinctive design language that elevates the brand’s futuristic identity.
Ideation
The design began with a single dot — the origin of motion and transformation. From this point, the brand evolved from its past identity into a future of infinite space and dynamic energy. It represents creativity without boundaries and innovation without limits.
Branding in Motion — Connecting Identity and Interface
Defined by presence, precision, and purposeful growth, the brand embodies timeless sophistication. Motion drives its identity — not as decoration, but as the living pulse of technology and the rhythm of human innovation. Design Language — The visual system adopts a distinctive pulse inspired motion, symbolizing rhythm, energy of innovation. Multi-Screen Experience — The concept extends across multiple display mediums, introducing the world’s first automotive front-screen showcase. Global Communication — Presented in both Chinese and English, ensuring accessibility and resonance with an international audience. Cross-Platform Launch — Simultaneously released on YouTube, Instagram Reels, and TikTok, amplifying reach and engagement across diverse digital platforms. The official live stream has accumulated over 9.6K views.
Branding × UI
For the project Faraday Future X, we created a branding-connected UI system that bridges technology, automotive design, and the vision of tomorrow. The brand voice is bold; the interface, fluid and intelligent. Together, they move in harmony—driven by responsive animations and a design language that adapts effortlessly across devices without losing its elegance. Every interaction is intentional, every motion purposeful. This is where branding meets interface—where technology feels human, and stillness carries strength.